The Monday newsletter
The Deliberate Pause is a founder's highest-leverage move.
A 5-minute essay every Monday on founder psychology to help you think clearly and make better decisions under pressure.
Done. Check your inbox: your Luck Manual is on its way.
Oops! Something went wrong while submitting the form.
RK
AN
SV
1K+
Read by 1,000+ founders.
.png){kind=small}
Scroll ↓
Luck isn't random. It's five conditions.
01
Run your own race
Pick your game
02
Carry less
Put down old fears
03
Maximize prana
Energy shifts odds
04
It's not about you
Ego out of the way
05
Do your reps
Ready when it opens
Read by founders backed by top investors.
.svg)
9 out of 10 startups fail. Yours doesn’t have to.
I’ve gone from a lower-middle-class start to building and selling two companies. I turn that experience into a practical playbook your team can use to stay steady under pressure and bounce back from setbacks.
CreditVidyaPrefr
Both acquired by CRED
$10M
Funding raised
Avi featured in
ForbesThe Economic TimesTechCrunch
Keynote
On the main stage
Articles
What other founders are reading.
Article
The Unicorn Trap and the road to ‘enlightenment’
The story founders tell themselves about scale, and why the body files an objection before the cap table does.
8 min.
Read article ->
How the top
1% build their luck.
Lucky people are not chosen. They notice more, take more chances, and act on more opportunities. This manual shows you how.
Get The Luck Manual →
Run Your Own Race
You won't feel lucky chasing borrowed goals. Choose your game; multiply your odds.
Dharma
Maximize Prana
Tools to sharpen focus and maximize energy so you can actually pursue your goals.
Breathe · Nervous System
Do Your Reps
Greats respond differently to failure: they eat the cringe, reset hard, and keep repping.
Failure · Resilience
It's Not About You
Presence, stillness, and dropping the ego. These are not soft ideas. They are performance skills.
Asmita · Stillness
What other founders are saying.
"Your lessons continue to push me to think differently. I am sure your writing is helping far more people than you realize, even if many of them never take the time to acknowledge it."
"I loved today's column! It even made me emotional at parts because so many things rang true. The ending was perfect. And I love the birthday idea, I am going to do it too."
"Your Monday letters are the only newsletter I read. I read, I take notes, and then I apply."
"Your writing helped me stop treating every rejection like a verdict on me. Now a 'no' is just one more data point."
"I really resonated with Hard Resets. I used to overthink every failure. Now I don't replay my failures. I take the lessons and move on."
"I just read the piece... It is beautiful Avi... A lot of people are going to benefit a lot from what you are doing... Teaching people to rediscover themselves..."
.png)
What is The Deliberate Pause?
Deliberate Pause is a training program I’ve designed specifically for high achievers who want to excel under pressure without sacrificing their mental and physical wellbeing.
I came from a middle-class Indian family, raised funding, built CreditVidya and Prefr, and exited both to CRED. The cost of relentless ambition at a young age was stress that turned into a slipped disc and a stroke, and it forced me to rethink what “success” actually costs.
In those years I studied what great yogis and elite athletes practice to excel: how to stay present under pressure, train your mind and body together, and build excellence that doesn’t break you.
The Deliberate Pause is the founder psychology tool nobody built for you. So I’m writing it down.
.svg)
.png)